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Posts by Espresso Agent

A Refresher Cours: Lean Gen Strategies

We all know referrals are possibly the best way to get new customers, for nothing is as a good as having a friend or prior client sing our praises, but we also know we can’t, unfortunately, rely solely on referrals for new business. There are literally a hundred ways to generate leads, some old school,…

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Micro-Progress Instead of Perfection

The launch of any big project is daunting, be it a new career, writing a book, or even the seemingly mundane task of conquering office clutter. Many of us, scanning the landscape in front of us, respond predictably: we procrastinate. The more we procrastinate, the more we dread starting. The solution is one so simple…

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Nurturing Referrals

Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and retaining our clients and…

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Learn How to Lighten Up

Life is serious. We have children to raise and bills to pay. Jobs to get to and cars that break down along the way. Plus, many of us were raised by parents who assured us we would rue the day we became adults and to enjoy our youth as long as possible because worry lay…

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Is Your Website Optimized?

These days, having a website for your real estate practice is a no-brainer, as are a few components of it: great photography, fresh content, social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve got to get into…

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5 Steps to Fearless Selling

For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…

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Mindfulness and Work-Life Balance

You may be noticing more news articles and blog posts on work-life balance, but that’s no surprise: technology, for all its advantages, encourages multitasking and gives us the notion we can manage more than one task at a time competently. In fact, research shows most of us only pay attention about 47 percent of the…

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5 Steps To Improved Lead Generation

If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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Work Through Your Fear of Selling

For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…

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Unravel the Myths of CRM

Customer Relation Management (CRM) systems may be THE most misunderstood tool in any real estate agent’s toolkit. From the mundane – they’re too expensive! – to the weird – conspiracy theory: you’re being spied on! – myths about these super-useful systems abound. We ’re here to bust the myths and give you a couple of…

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