The Marketing Journey: Part 3-Communication Objectives

In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we move into communication: what…

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The Marketing Journey: Part 2-Marketing Objectives

In the first post of this six-part series on defining the marketing journey, we discussed the importance of setting clear business objectives using the S.M.A.R.T. approach: specific, measurable, actionable, relevant and time-bound. For real estate agents, it’s most likely your business goals are defined in terms of closed transactions from year to year. So, you…

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The Marketing Journey: Part 1-Business Objectives

Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent to maximize lead generation…

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How To Build A Strong Real Estate Marketing Plan

A recent post on ActiveRain was entitled How To Become a Real Estate Marketing Superstar. The post promoted their ebook by the same title. It was a good post and worth reading. The writer lays out three essentials for any modern real estate marketing plan: Marketing Strategy: indeed, looking at what you’ve done over the past 12…

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Why Real Estate Agents Need a CRM System

Lead generation is the lifeblood of any successful real estate agent’s career, so let’s be blunt: if you think managing those vital resources with Excel, Outlook, or Word is the way to go, you’re doing yourself and your business a disservice. With technology rapidly proliferating, there’s no reason to not use a customer relationship management…

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6 Ways To Prevent Rejection From Bringing You Down

Rejection is as much a part of sales as cold-calling: even the best agent doesn’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that goes along with rejection and getting back on the proverbial horse. But how? Expect rejection. It’s a part of the business, so…

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THREE MINDFULLNESS EXERCISES FOR STRESSED OUT REAL ESTATE AGENTS

Are you driven, Type A personality? Highly competitive? Always battling the clock? Often impatient? These may be the very characteristics that contribute to your success. But they can also be qualities that drain your energy and make you susceptible to stress-related illnesses. We obviously can’t change who we are. We can’t alter our personality type,…

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Real Estate Prospecting Redefined with IPing

Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional “one-size-fits-all” techniques, notably direct mail postcards, flyers and door-to-door canvassing. If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing. IPing offers a simple, but powerful…

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6 Reasons Why You Should Be Blogging

If you have a website, the odds are it includes a blog. The odds are equally as good that the blog is not being updated as frequently as it should (if at all). Blogs are one of those “checklist” items for many businesses. Perhaps you read at some point how important a blog is and…

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5 Steps To Becoming An Awesome Morning Person

Are you one of those agents who always say:  “I am definitely not a morning person?” Do you “burn the candle” at both ends and always finding yourself dragging throughout most of the day? Do you find it hard to focus on important tasks, especially around 2PM? Do you pound that snooze button every morning…

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