Real Estate and the Art of Conversation: Part I
Life as a real estate agent would be great if you didn’t have to prospect. Well, the reality is, you DO need to prospect if you want to earn the ki...
Are You a Production-Focused Agent?
Generally speaking, high-performing real estate agents all tend to share a similar quality: they are PRODUCTION-FOCUSED! No matter how busy they mi...
Mastering the Preview: Part II
In last week’s post, we discussed the essential steps required to make your “preview visit” to a prospect’s home a worthwhile (and profitable) experie...
Mastering the Preview: Part I
GET IN THE DOOR! As a real estate agent who primarily prospects expired and FSBO listings, you have one, singular, primary goal: to convince the ho...
Send a Summer Video Email With These Scripts
We've come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activiti...
5 Common Mistakes Made at Listing Presentations
There’s nothing more disconcerting to a real estate agent than to be sitting across from a disengaged homeowner during a listing presentation. Right? ...
Should You Hire a Real Estate Coach?
A common characteristic among top-performing real estate agents is their willingness to invest in a personal, real estate coach. Whether you’re new...
How to Become a Circle-Prospecting Superstar
There are a lot of ways to drive your real estate business. You can prospect expireds and/or FSBOs, or mine your sphere of influence. Of course, many ...
Winning in a Low-Inventory Market
The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for h...
Working with FSBOs in a Seller's Market
Many top real estate performers focus heavily, if not exclusively, on prospecting For Sale By Owner (FSBO) homeowners. In fact, we've written a number...
Back to Basics for Real Estate Success
You’ll find a lot of advice, or often “hacks” that the experts say will guarantee success in the real estate business. Perhaps. But when you get down ...
Build and Leverage Your Sphere of Influence
Top performing real estate agents typically employ a blend of strategies to drive their business. Some rely heavily on working with expired listings, ...