Here’s a fact worth remembering: MORE BUSINESS IS LOST from a lack of lead follow-up, than from a lack of prospecting? Yes, top-performing real est...
Here’s a fact worth remembering: MORE BUSINESS IS LOST from a lack of lead follow-up, than from a lack of prospecting?Yes, top-performing real estate agents get between 70-80% of their listing appointments as a result of their persistent follow-up efforts. Here’s what’s really amazing: about half of all agents don’t even follow up with prospects after their initial phone call. And only a quarter of those agents will make a 2nd follow-up call.So, the lesson is simple: if you’re not absolutely fanatical about follow-up, you’re going to lose a lot of money to agents who are follow-up fanatics.If you’re reading these words and thinking to yourself that maybe you’ve been a little lax in your follow up efforts, here are FOUR follow-up starter tips to get you moving in 2022:
It’s not unusual for many real estate agents to pull back for fear of coming off as “too aggressive.” The truth is, you can’t be too aggressive. Persistent follow-up shows the prospect what you would be like when it comes to selling their home. It shows them you care, especially if you approach things from a service perspective as outlined above.Whatever you do, don’t fall into the trap of “not calling enough.” Be fanatical about your follow up and it will pay huge dividends over time.
Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.
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