Read articles and blogs with the latest information, tips and tricks for Real Estate Agents.
Learn how to find distressed properties, reach motivated homeowners, and use Espresso Agent’s tools to manage outreach with clarity and confidence.
Learn what door knocking in real estate is, how to do it with confidence, and how Espresso Agent can support your outreach with clear data and simple follow-ups.
Set real estate goals that are easy to follow and track. Learn how agents plan their targets, stay consistent, and use Espresso Agent to reach long-term success.
Master expired listing outreach with Espresso Agent. Uncover the best strategies to identify, contact, and convert frustrated sellers into clients.
Discover the biggest challenges of being a real estate agent and learn simple, practical ways to overcome them with support from Espresso Agent.
Learn how to find a real estate mentor, build confidence as a new agent, and apply proven lessons with smart tools like Espresso Agent.
Discover proven real estate lead management tips to stay organized, follow up faster, and close more deals. Grow your business with Espresso Agent’s tools.
Discover what real estate seller leads are, why quality matters, and how to find and convert them with proven strategies and Espresso Agent’s all-in-one tools.
Learn 10 proven keys to real estate success - goal setting, prospecting, branding, and CRM tools - to build a thriving, resilient real estate career.
Master real estate video marketing. Reach more buyers and sellers, track results, and follow up easily with Espresso Agent’s CRM and automation tools.
Discover why every agent needs a real estate CRM. Organize leads, automate follow-ups, and grow business faster with Espresso Agent’s all-in-one solution.
Build a standout real estate brand with clear steps and tools. Define your niche, stay consistent, and grow faster. Start branding smarter!
Up your real estate lead generation. Here are the ten proven tactics for getting more leads - and how Espresso Agent can help.
Avoid common mistakes in your real estate listing presentation. Learn how to prepare, connect with sellers, and win more listings with confidence.
Learn how using scripts can help you connect with expired listing leads, build trust, and turn tough calls into real opportunities.
Real tips on how to increase real estate sales through better prospecting, lead generation, follow-up, and consistent daily habits.
Learn how to find pre-foreclosure leads with proven strategies, outreach tips, and tools that save time. Start connecting with motivated sellers today.
What is an absentee owner in the real estate market? Learn how to identify and engage with them with proper tools to turn them into beneficial leads.
Turn FRBO leads into long-term clients with smart conversations and helpful tools from Espresso Agent. Learn how to convert more with expert FRBO script tips.
Build the traits of a top real estate agent. Learn how to grow key strengths and use Espresso Agent tools to win more listings and close more deals.
Learn how to dominate your neighborhood with geo farming. Discover strategies, scripts, and tools to build trust, generate leads, and grow your local presence.
Discover the top types of geo farming leads and how to convert them using Espresso Agent’s tools. Target smarter, follow up faster, close more listings.
Thinking about starting your geo farm? Learn the best geo farming strategies and how to use them to dominate your local market.
Discover the best geo farming tools to grow your local presence. Learn how tech like Espresso Agent helps agents target, engage, and convert leads faster.
How to create a real estate geo farm: step-by-step guide to dominate your neighborhood, generate leads, and grow your business with proven strategies.
Compare geo farming and traditional real estate prospecting to find the best strategy for your business. Learn key differences, benefits, and how to choose.
Ask yourself these 5 key questions to find out if geo farming is right for your business. Get expert tips and tools from Espresso Agent to start smart.
Want more listings from your neighborhood? Learn how to dominate your local market with proven real estate farming strategies and tools.
Discover the hottest real estate markets right now and find the perfect area for building a successful geo farm with Espresso Agent.
Establish yourself as a local real estate expert. Read on to master your local market and grow your real estate business.
Building a geo farm in a competitive area? Learn how to stand out with Espresso Agent and dominate your market.
Make the most out of your geo farming strategy. Learn how to build a successful and sustainable real estate farm with Espresso Agent.
Master the art of real estate geo farming. Learn how to identify high-potential farming areas for long-term real estate prospecting success.
Geo farming requires agents to build meaningful relationships in their local market. Here are the best strategies to engage with your community.
Master FRBO leads with expert strategies! Learn how to convert For Rent by Owner properties into profitable real estate deals with this complete guide.
Learn how to craft a compelling expired listing letter that gets results. Use proven strategies to reconnect with motivated sellers and win more listings.
Discover the opportunities and challenges of FSBOs (For Sale By Owners) in real estate. Learn key strategies to convert FSBO leads and grow your business!
Discover effective strategies for prospecting real estate expired listing leads. Learn how to convert expired listings into valuable opportunities and grow your business.
Discover proven strategies on how to get FSBO leads effectively. Learn expert tips to convert FSBO sellers into clients and grow your real estate business.
Top-producing real estate agents have learned how to master real estate prospecting scripts to control every prospecting call's flow, tone, and direct...
Those of you in the real estate profession have chosen the field for differing reasons. Some of you love the hyper-competitive nature of our industry....
WHAT IS REAL ESTATE PROSPECTING? It’s all about finding new clients. If you are new to real estate, chances are you will use some combination of the...
Regardless of how long you’ve been in the real estate business, you may have heard this adage shared by many of the top producers: “Buyers take time,...
Congratulations! Your real estate prospecting efforts have paid off with a listing presentation. You nailed the presentation, covering the essentials ...
An often-overlooked aspect of real estate success is lead generation follow-up. An estimated 70-75% of all listing appointments are set in a lead f...
If you’re a real estate agent but don't prospect expired listing leads, you may be missing out on serious revenue. This post will look at proven techn...
This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successfu...
When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In ot...
Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the...
Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospec...
Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you're goin...
The cornerstone to a successful career in our industry is learning how to lead generate in real estate. New agents, in particular, are always loo...
The absentee owner is one of the most overlooked revenue opportunities in real estate. But top industry performers have realized that building an abse...
Embarking on a career as a real estate agent is an exciting journey, filled with limitless potential. If you’re new to the industry, one of the most i...
Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business. After all, having a viable prospecting rea...
When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s...
According to Investopedia, cold calling: Is a sales practice in which individuals are contacted who have not previously expressed interest in a p...
Many top-performing real estate agents have had success in moving homes that were on the brink of foreclosure. The challenge, of course, is knowing ho...
Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI...
Today we finish our series on working with specific social and personality styles by focusing on the group known as “expressives.” THE EXPRESSIVE PER...
This is the third post in our series on working with specific “social styles.” In our first two posts, we covered working with Analytical and Driver s...
Life as a real estate agent would be great if you didn’t have to prospect. Well, the reality is, you DO need to prospect if you want to earn the ki...
Every real estate agent cringes at the thought of cold-calling — with good reason. No one likes to be continually rejected. FSBOs believe they have...
A few weeks ago, we posted a mid-year business review checklist. In that same spirit, we thought this is the perfect time check-in on the state of you...
You don't have to be in this business very long to know that focus is critical to long-term success. For many real estate agents, focus, staying on...
Our November 11th post, Successful Selling During the Holidays, highlighted the value of prospecting during November and December. Often considered a ...
It doesn’t matter how successful you’ve been, or how long you’ve been selling real estate or how many transactions you had last year. The hard, col...
Experienced real estate agents understand the unique challenge posed when working with new expired prospects. These homeowners are (rightly so) often ...
So, you secured a great listing in a much-desired neighborhood, with top schools and excellent retail close by. Perhaps you're planning an open hou...
Surely you've heard of the old axiom: "It's a marathon, not a sprint." Training for a marathon requires a strategy. You can burn out if you train t...
Perhaps you’ve noticed: America is awash in fear. And rightly so. We’ve never experienced anything as frightening and daunting as the coronavirus pan...
Many a song has been written about time managemeny and, in particular, how much we dislike Mondays. “Every other day of the week is fine, yeah . . . ...
Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting ...
The biggest expired listings day of the year is December 31st, are you ready? January 1st is one of the most important days of the year for the rea...
Each of us have our strong suits, those qualities that enable us to own a room and close a sale.But, just as every action has an equal and opposite re...
Those long, agonizing days in English composition class may be a distant memory but that doesn’t mean you don’t need to continue to hone your writing ...
The National Do-Not-Call Registry aims to protect consumers from unwanted phone solicitations. These calls typically rank among the top consumer com...
In a recent book on the power of video in today's marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that on...
Earlier this year, Vulcan 7 added a Pre-Foreclosure leads database to its expanding menu of real estate prospecting tools. For those of you unfamil...
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