Win With Expireds on New Year's Day

January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office can get your year off to the right start.

And here's the thing: January 1, 2024 should be particularly robust for prospecting expired leads because we have seen an uptick in the number of expired listings in recent months.

The challenge? Finding these expired listings and then deciding which are worth targeting can be a rather overwhelming and inefficient process. This is especially true if you want to get your hands on these listings before other savvy agents catch on to the fact that there’s money to be made in this underrated section of the market.

The good news is that with the right tools at your disposal — like Espresso Agent — you can close more deals in less time. With the tools and resources you need all built into one user-friendly platform you can begin to tackle these leads first thing every morning, starting with the morning of January 1, 2024

Here's what you need to do to launch the most successful year of your real estate career.

Make Sure You’re Free On New Year’s Day

To be a successful real estate agent, you have to be willing to be available when other agents are not. The perks of this job is that you work for yourself, but that means putting the time in when others are taking time off. In order to prepare yourself for the biggest expired listings day of the year, the first step is to make sure you’re free on New Year’s Day.

Already have plans? No worries. The beauty of Espresso Agent is that you can access the software virtually anywhere. And, as the objective is to help you prospect leads that much faster — with 90% of those leads coming with a direct contact phone number — you’ll be back to enjoying your holiday in no time!

Understand The Opportunity With Expired Listings

Okay. So, you’ve been let in on a little secret. Expired listings are an area of the real estate industry which often gets overlooked. But, most people need a good incentive to work on their day off, so it helps to familiarize yourself a little more with expired listings before deciding whether or not it’s worth the time and monetary investment.

When it comes to expired listing opportunities, here's the most important thing for you to know: Nearly 40% of expireds re-list with a different agent within 30 days.

Now that you know this, you’ll want to be there January 1st when thousands of these listings around the country will go back on the market. After all, New Year’s Day is the Black Friday for real estate agents, and you don’t even have to leave your home to take advantage of it. Of course, doing some more research about these types of listings and what motivates these sellers (hint: they’re already motivated) will help you understand the best ways to approach these leads.

Learn How To Utilize Your Resources Efficiently

So, prospecting expired listings on New Year’s Day is a good way to get ahead, and our proprietary lead generation platform is one way to make the process as smooth-sailing as possible. Yet, learning how to use a new software in a matter of days can feel a bit discouraging. Luckily, we offer the best-in-class customer service, including — but not limited to — free live support, an on-demand library, and live training sessions.

Otherwise, utilizing our services and features is rather straightforward. The easy-to-use CRM software will give you access to Expired Listing Leads, For Sale By Owner Leads, and a Neighborhood Search geo-farming service, all in one place, so you can spend time focusing on prospecting leads that are relevant and customized to your area.

Other features of Espresso Agents are:

• 90% of listings have phone numbers.
• Expired, FSBO and FRBO leads
• Neighborhood search
• A built-in dialer so you can contact agents directly.
• Ability to manage, sort, search, tag, create notes, cross out numbers, export, mail merge, and see street views, just to name a few options.
• Access to StoryTellr so you can create attractive video email campaigns.

Master Your Scripts

We've written extensively about the importance of mastering your real estate prospecting scripts. Contrary to what some agents might believe, scripts help you to sound natural, and to control the flow of the conversation with your prospects. This is particularly important when calling homeowners with a newly-expired listing. They may be frustrated that they have to go through the listing process again. Making your prospecting calls with an expired listing script on the screen in front of you will be invaluable in helping you to express empathy with their situation, and to deflect the inevitable objections you are likely to experience.

Check out out blog post on MASTERING YOUR SCRIPTS.

Contact Leads And Follow Up

After you’ve gotten the hang of Espresso Agent (which should only take a few hours, if not less) you can begin contacting leads as they appear on January 1st.

Of course, it’s important to remember that not every seller will be eager to work with you right away. Your job is to show them why they need you to help, which means that you may have to continue following up with these leads over the next several weeks or months. Remember what most of the top agents in the country have come to realize: most of their business comes in the follow-up process instead of through the first contact. Be dogged with your follow-up efforts.

The best year of your real estate career is ready to start on January 1, 2024. If you're already an Espresso Agent client, be ready to start working on New Year's morning. If you're not currently an Espresso client, you still have time to get set up for prospecting on the 1st. Contact Us.

Happy New Year... and good luck in 2024.