We all know curb appeal is essential to marketing properties, and in today’s high-tech age, that doesn’t even mean an in-person look-see. Now, most bu...
We all know curb appeal is essential to marketing properties, and in today’s high-tech age, that doesn’t even mean an in-person look-see. Now, most buyers are reviewing potential homes online and judging whether they want to see a property based on photos, or “pix appeal”. No matter what your property looks like in person, without top notch photography, you may not even get the chance to show it.What’s an agent to do? It’s crucial to invest in excellent photos of any property, but that doesn’t mean spending an arm and a leg. There’s a middle ground between high-end architectural photography and shooting snaps on your phone. Let’s reviews some tips for getting the shots you need as a DIY to best showcase homes and deliver results to your clients.
Finally, don’t be afraid of retouching photos. There are a number of online tools, including Picnik and Snipshot that allow you crop, highlight, and lighten photography. Play around with your camera before you have to shoot for a client and practice editing, and by the time your services are needed, you’ll be shooting like a pro.
Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.
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