Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most ag...
Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional "one-size-fits-all" techniques, notably direct mail postcards, flyers and door-to-door canvassing.
If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing (edit: also check out GeoSearch and EverybodyAnswers). IPing offers a simple, but powerful way to connect with prospects across channels and devices-reaching then with one-to-one messages at scale.
IPing can best be described as “digital door knocking.”
IPing works off of a unique series of technologies, designed to connect a prospects street address with at least one IP address in that home. The program then targets consumers online using banners ads with calls-to-action designed to secure leads. For an agent, IPing provides targeting accuracy and brand value at a fraction of the costs of traditional farming methods such as postcard mailers.
IPing is a simple, user-friendly platform designed with your busy schedule in mind. Here’s how it works:
Agents can use standard creative templates or work with RAD’s content team to develop customized creative units with a variety of calls-to-action.
The minimum investment for IPIng is $1,947, which delivers:
IPing agents receive weekly reports, tracking the following data by ad unit:
Here’s what’s notable about IPing: dollar for dollar, it will connect you to 30 homes for the cost of sending a single farming postcard.
If you're looking to build your personal brand and enhance your real estate prospecting efforts at the same time, check out IPing.
Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.
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