Learn how to craft a compelling expired listing letter that gets results. Use proven strategies to reconnect with motivated sellers and win more listings.
Experienced real estate agents understand the unique challenge posed when working with new expired listing prospects. These homeowners are (rightly so) often frustrated and discouraged. They’ve likely spent months dealing with last-minute, inconvenient showings, open houses, and probably a number of shifting pricing strategies. After all of this “activity,” they have nothing to show for their time and effort.
Luckily, if you’re an Espresso Agent client, you have access to some of the best Expired listings each morning. So, maybe you’ll start your day on the phone, trying to connect with a new expired prospect. Perhaps you can be the agent who can break through and make an excellent first impression with someone who may have an urgency to sell but is possibly not in the greatest frame of mind.
While phone prospecting represents your best opportunity to break through, you’ll likely consider other ways to engage your prospect. One of the most common of those other tactics is the expired listing letter.
In today’s post, we’ll discuss the importance of a real estate expired listing letter and provide tips to ensure your expired listing letter touches all the bases.
Sending a letter to homeowners with an expired listing can be an effective strategy for several reasons:
Now that we’ve established the value of sending an expired listing letter let’s examine strategies to maximize the effectiveness of your letter.
Following are a few tips to help you write an effective expired listing letter.
You can find myriad examples of expired listing letters online. Below is a template designed to be professional, empathetic, and action-oriented.
Dear (HOMEOWNER’S NAME)
I noticed that your home at (PROPERTY ADDRESS) was recently listed for sale but, unfortunately, didn’t sell before the listing expired. I understand how disappointing this can be, especially when you’ve put so much effort into preparing your home for the market.
As a local real estate expert with (X YEARS) of experience, I specialize in helping homeowners like you achieve their goals, even in challenging market conditions. Often, homes don’t sell for reasons that can be addressed with the right strategy.
Some factors I focus on when relisting a property include:
I’d love to meet with you to discuss what went wrong with your previous listing and how I can help you achieve a successful sale. With a fresh approach, I’m confident your home can sell for the value it deserves.
To get started, let’s schedule a quick, no-obligation consultation. Please call or text me at (AGENT’S PHONE NUMBER) or email me at (AGENT’S EMAIL ADDRESS).
Thank you for considering me as a resource during this time. I look forward to helping you move forward.
Sincerely,
Hopefully, the tips above will come in handy when you sit down to write your expired listing letter.
However, as we said in the Introduction, the most effective way to engage homeowners with a newly expired listing is by phone prospecting, using Espresso Agent’s industry-leading Expired Listing Leads . Many of the top-producing agents in the business rely on Espresso Agent’s advanced lead generation software. Here are a few reasons why:
Working with Expired listings can transform your business. Let ESPRESSO AGENT show you how!
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